Marketing Apparel: It’s the Experience that Matters
Through the way we dress, we can show the world who we are. There is little else we use as widely to express identity...
Love Smart, Sell Smart
We keep them close to us all day. During the night, they sleep right next to us. They are the last thing we look at...
Have a Marketing Strategy for Credit Cards You Can Be Proud Of
It is not exactly straightforward to run an effective marketing strategy for credit cards. This is especially true if...
How Sales Promotion Can Help You Build Your Brand
The trap of cutting prices We love free stuff! Why? Because a ‘free-promise’ is one of the most powerful attractors...
Identity and Individuality: Marketing in Russia’s New Urban Coffee Culture
As a vibrant, urban coffee culture emerges in cities like Moscow and St. Petersburg, brands and corporations need to...
The Cutting-Edge Approach to Attracting Private Investment in Retail Banking
How one of the largest Islamic banks in the world attracts private investment for their retail banking sector in...
How Embracing Cultural Diversity Leads to a Happy Workforce and Business Success
Many employers say that their biggest asset is their staff, and what often makes a great team is diversity. Everyone...
Are Your Employees Your Best Brand Ambassadors? They Should Be!
As consumers have become more digitally savvy, we’ve witnessed the gap between companies and their customers shrink....
